Marketing Case Research Paper Example | Topics and Well Written Essays - 2250 words

Marketing Case - Research Paper Example Primary aim of marketing is to understand, attract, communicate, and to maintain relationship with the target audience and hence, marketing is useful for the task where target consumers are important. This paper will attempt to frame a set of plausible marketing strategy for Canadian Museum for Human Rights (CMHR) for attracting large of visitors including domestic and foreigners. This is the national museum of Canada to be established by the Canadian Government. Currently, this museum is under construction, and the task for establishment was started from August 10, 2008 after the Parliamentary amendments of Museum Act on March 13, 2008. It is supposed to open from 2012 and will aim to offer the world a platform for engaging in discussions about serious issues like hate, oppression and suppression (Canadian Museum for Human Rights-a, 2010). The marketing activity for CMHR is communicating with the target audience for promoting its value and for understanding of human rights. This wil l help it to meet the commitments of Canadian Government to support â€Å"democracy, freedom, human rights, and the rule of law† (Canadian Museum for Human Rights-b, 2010). SWOT Analysis Strengths The biggest strength of the museum lies in its location based advantages. Canada being one of the developed nations, adds to the popularity of the museum. It also helps in garnering funds as the government has provided full support for the museum. Another major strength of the organization is the unique concept by which the museum has been conceptualized. The noble and unique nature of the museum helps in increasing the awareness of the individual’s on the aspect of human rights (Canadian Museum for Human Rights-a, 2010). The uniqueness of the museum also lies in its innovative, interactive and high technology environment that would enable interactions such as debates with regard to human rights. Any person can submit his/her story about human rights violations and the museum would provide a platform for sharing it across the globe (Krell, 2009, p.50). Weakness Lack of awareness about the concept of the museum amongst the target audience seems to be the most formidable weakness of the museum. This lack of awareness leads to generation of considerable weakness as people may not be aware of the museum. This would hamper the very basic intention of setting up the museum. Opportunities Being located in a developed nation and set up with a noble and unique concept generates large scale opportunity for the museum to draw visitors. The museum also provides opportunity for individuals to highlight their stories about human rights violations to showcase their problems on a global platform. Human rights violations form one of the most burning issues and there have been numerous issues of human rights violations which remain unreported due to lack of a proper platform. The museum with its unique concept would help in generating large scale opportunities that would help in drawing large crowds and make it a success story. Threats There have been certain controversies regarding the site of the project as many claim it as a land that has historical significance and building a structure over it

Grapes of Wrath and Migration Experience Essay Example for Free

Grapes of Wrath and Migration Experience Essay The novel, â€Å"The Grapes of Wrath† by John Steinbeck, takes you on a chronicle of one family’s migration, from Oklahoma to California as a result of exodus. The family is forced to migrate west in search of a livelihood during the great depression of the 1930’s. The structure of the chapters in this book alternate between narrating the journey of the Joad family with descriptions of the westward movement of migrant farmers in the 1930s as they flee drought and industry. Steinbeck, a native of California, draws from first hand experiences to guide the reader not only along the journey of one family in particular, the Joad’s but, to also expose the desperate conditions of migrant farming-families faced during the great depression in America. The Joad family was a part of a migration of people called â€Å"okies† which were farmers from the southwest that migrated westward in search of opportunity. The Okies were farmers whose topsoil blew away due to dust storms and were forced to migrate along Route 66 to California in search of work. The Okies were resented for migrating in large numbers to areas in the West where work was already hard to find and the sudden multitude of workers caused wages to be lowered. The Joads reside in Oklahoma, referred to as the Dust Bowl of the U. S . because of its lack of rain. The Joads’ were sharecroppers evicted from their homes because they failed to pay the bank their loan payments to the Shawnee Land and Cattle Company. The entire area was being evicted by the land owners, forcing sharecroppers’ to leave all that they have ever know and cared for behind in search of a sustained life elsewhere. The novel opens up by introducing the main characters and painting a picture of a dried up withering Oklahoma farming region. Released from an Oklahoma state prison after serving four years of a manslaughter conviction, Tom Joad makes his way back to his familys farm amid the desolation of the Dust Bowl. He meets Jim Casy, a former preacher and the man who baptized Tom as a child. Tom gives the old preacher a drink from his flask of liquor, and Casy tells Tom how he decided to stop preaching. He admits that he had a habit of taking girls â€Å"out in the grass† after prayer meetings and tells Tom that he was conflicted for some time, not knowing how to reconcile his sexual appetite with his responsibility for these young women’s souls. Eventually, however, he came to the decision that â€Å"there ain’t no sin and there ain’t no virtue. There’s just stuff people do. It’s all part of the same thing. † No longer convinced that human pleasures run counter to a divine plan, Casy believes that the human spirit is the Holy Spirit. Jim accompanies Tom to his family’s farm; when they find it deserted, fronted by withered crops, they find Muley in that house. Muley is an old family friend that stayed behinde while his family leaves for California to tend to his rightful land. He explains haltingly that a large company has bought all the land in the area and evicted the tenant farmers in order to cut labor costs. The three men proceed forward traveling to Toms Uncle Johns house, where they find the Joads preparing for a long trip to California in search of work. The entire family has gone to work picking cotton in hopes of earning enough money to buy a car and make the journey to California. Large California landowners have poster announcement for employment throughout western Oklahoma, and Ma and Pa Joad have decided to move their family their; evicted from their farm by the bank that owned it, they feel as though they have no choice. Once Tom has been reunited with his family, in the following chapters, the narrator assumes the voice of generic tenant farmers, expressing what their possessions and memories of their homes mean to them. The farmers are forced to pawn most of their belongings, both to raise money for the trip and simply because they cannot take them on the road. Steinbeck makes it apparent during this section of the novel that he believes that the economic system makes everyone a victim—rich and poor, privileged and disenfranchised. All are caught â€Å"in something larger than themselves. † This is used to give reference to the bigger picture of society and how situations dictate undesired behavior. In a sense it was a way of taking some hatred off the people hired to kick people off their lands because these people too lost their livelihood. When the time comes to leave, Muley Graves bids the family good-bye, but Grampa suddenly wants to stay. He claims that he aims to live off the land like Muley and continues to protest loudly until the Joads lace his coffee with sleeping medicine. Once the old man is asleep, the family loads him onto the truck and begins the long journey west. When the families leave the farms, the land if left vacant, and is worked by people with no connection to the land. This is used to drive home a theme of man and his relationship to the land as a symbol of ownership. Such a separation between work and life causes men to lose wonder for their work and for the land. As the Joads make their way down highway 66, it is described as being backed-up and filled with broken down poor farmers getting ripped off by auto repair shops selling parts. Steinbeck suggests that the hardships the families face stem from more than harsh weather conditions or simple misfortune. Human beings, acting with calculated greed, are responsible for much of their sorrow. Such selfishness separates people from one another, disabling the kind of unity and brotherhood that Casy deems holy. It creates an ugly animosity that pits man against man, as is clear in Chapter 12, when a gas station attendant suggests that California is becoming overcrowded with migrants†. Steinbeck uses Pa Joad to embody the desire to be connected with the land, this is displayed by his willingness to stay back from his family to tend and live off his native soils. Conversely Jim Casy represents the focus of the family and it’s the most important aspect is to stay together. Ma Joad also represents the glu holding the family together and the backbone of the family unit. The family reaches Oklahoma City, while here they suffer the loss of their dog, and Grandpa Joad, and are forced to give them informal funerals due to a lack of money. After suffering such a major loss, the family picks up new passenger the Wilson’s a family they met broke- down on the side of the road. A few days down the road the family gets told by a car salesman that implications of open jobs in California are false. This brings a large sense of worry among the family because there survival depends on the opportunities waiting in California. At this point of the novel the many amilies traveling along the road have come together as one family creating a sense of comfort and belonging. The people have created rules and enforcement of law; this is a drastic change in identity and life. They are no longer farmers but migrant men. The family reaches California, marking a major shift in the journey. Once in California, the family is warned by Ma that the family is falling apart, as a result of the passing Grandma and the separation from the Wilson’s. Coming after two sets of dire warnings from ruined migrant workers, Granma’s death bodes especially ill for the Joads. They now seem fated to live out the cautionary tales of the men they have met in Chapters 16 and 18, who now seem like predictors of the future. Before the Joads even set foot on its soil, California proves to be a land of vicious hostility rather than of opportunity. The unwelcoming attitudes of the police officers and border guards seem to testify to the harsh reception that awaits the family. Once in California the family is forced to move north by authority, which do not take a liking for the okies. The family reaches a camp where they stay for a little while. This camp was a squatter settlement of okies with no food or work to speak of. This is an unsettling feeling for the Joads and a sense of anguish settles over the family. A man come into the came looking for people to work, but he does not have the proper papers and will not disclose the wages to the workers. This creates skepticism by for the okies and a scuffle breaks out. Which results in Jim Casy taking the blame for Tom knocking out a police officer. The men take Jim Casy away and the Joads flee in search of safety and work. The family finds work in a peach orchard where they get paid 5 cents a basket. That evening, Al goes looking for girls, and Tom, curious about the trouble on the roadside, goes to investigate. Guards turn him away at the orchard gate, but Tom sneaks under the gate and starts down the road. He comes upon a tent and discovers that one of the men inside is Jim Casy. Jim tells Tom about his experience in prison and reports that he now works to organize the migrant farmers. He explains that the owner of the peach orchards cut wages to two-and-a-half cents a box, so the men went on strike. Now the owner has hired a new group of men in hopes of breaking the strike. Casy predicts that by tomorrow, even the strike-breakers will be making only two-and-a-half cents per box. Tom and Casy see flashlight beams, and two policemen approach them, recognizing Casy as the workers’ leader and referring to him as a communist. As Casy protests that the men are only helping to starve children, one of them crushes his skull with a pick handle. Tom flies into a rage and wields the pick handle on Casy’s murderer, killing him before receiving a blow to his own head. He manages to run away and makes it back to his family. In the morning, when they discover his wounds and hear his story, Tom offers to leave so as not to bring any trouble to them. Ma, however, insists that he stay. They leave the peach farm and head off to find work picking cotton. Tom hides in a culvert close to the plantation—his crushed nose and bruised face would bring suspicion upon him—and the family sneaks food to him. Word gets out that Tom is a murder and is forced to leave his family. Before he leave he has a hear to heart with his mother, he speaks of Jim Casy and his way of spirituality for the greater good. As Tom leaves his family to fight for social justice, he completes the transformation that began several chapters earlier. Initially lacking the patience and energy to consider the future at all, he marches off to lead the struggle toward making that future a kinder and gentler one. The Joads are left to work on the farm but, then there is a six day flood that wipes away the families cars and settlement. This forces the family to set off on foot for higher ground. Al decides to stay with the Wainwrights and Agnes. Traveling on foot, the remaining Joads spot a barn and head toward it. There, they find a dying man and small boy. The boy tells them that his father has not eaten for six days, having given all available food to his son. The man’s health has deteriorated to such an extent that he cannot digest solid food; he needs soup or milk. Ma looks to Rose of Sharon, and the girl at once understands her unstated thoughts. Rose of Sharon asks everyone to leave the barn and, once alone, she approaches the starving man. Despite his protests, she holds him close and suckles him. This is the closing of the book, which for me is an amazing ending. It was symbol of family and the fight for the greater good of the common people. Analysis In the Grapes of Wrath, we are taken along side a family of okies, who are forced to migrate west. Through this journey we can use the insights of the suffering the migrants went though to better understand the immigrant experience. Throughout history outsiders have driven people off their native land. They fall victim to the physical and environmental forces that drive them off the land. Immigrants or in this case migrant workers are labeled as trash and are used as capital gain and cheap labor. This is due a lack of options and the people are forced to work for unfair pay and to be treated unjust. The Dust bowl was an ecological and human disaster in the Southwestern Great Plains regions of the United States in the 1930s. The areas affected were Oklahoma, Texas, New Mexico, and Colorado. The poor handling of the land and years of drought caused this great disaster (Jones History). During this time the Okiesa name given to the migrants that traveled from Oklahoma, Texas, Kansas, or anywhere in the Southwest or the northern plains to Californiaencountered many hardships. These hardships are brilliantly shown in John Steinbecks The Grapes of Wrath. Scholars agree, The most important fact about the dust storms was not scientific but human: their tragic effect upon people seeking livelihood on the stricken Midwestern farms (French 4). Steinbeck believed society was inhumane to the Okies and through his novel we can account for how the Okies were treated. By looking at Steinbecks own personal background and information from historical commentaries we are better able to grasp his reasoning for writing the novel because he understood what it was like to grow up as a farmer, and an outsider. More importantly, however, we are able to share in his compassion for the Okies. To fully understand Steinbecks reasoning for writing the novel it is important to look at his family and where he grew up. John Ernst Steinbeck was born on February 27, 1902, in Salinas California. His parents were middle-class people who played many roles in the community and cultural life. His father worked as a manager of a flourmill, and his mother taught in a one-room rural school (Swisher 13). Steinbecks compassion for the Okies is clearly seen in passages like, this: The Okies are resourceful, and intelligent Americans who have gone through the hell of the drought, have seen their lands wither and die and the topsoil blow away: and this, to a man who has owned his land, is a curious and terrible pain (French 56). The encounters Steinbeck had with the Okies inspired him to write The Grapes of Wrath (Swisher 20). The Okies were not only exposed to greed but also to the terrible feeling of an empty, deprived stomach. Steinbeck remarks, And in the South he [a homeless, hungry man] saw the golden oranges hanging on trees, the little golden oranges on the dark green trees; and guards with shotguns patrolling the lines so a man might not pick an orange for a thin child, oranges to be dumped if the price was low (318). In conclusion Steinbeck wants his readers to feel the pain of the Okies. They were discriminated against because of a circumstance (The Dust bowl) they had no control over. Steinbeck can relate to this inhumane treatment because he too had suffered teasing and hatred based solely on his physical characteristics. Nature handed the Okies and Steinbeck a bad hand and he wanted society to grasp the reality of human unkindness. Steinbeck writes, If you [land owners] could separate causes (hunger in a stomach, hunger in a single soul, hunger for joy and security) from results (growing labor unity, striking at new taxes, widening government), if you could know that Paine, Marx, Jefferson, Lenin, were results, not causes, you might survive. But that you can not know. For the quality of owning freezes you forever into I, and cuts you off forever from the we (Steinbeck 206). So we can use Steinbeck’s life experiences and historical references to use the Joads journey west to better understand the immigrant experience.

Social Media And Gender

Social Media And Gender As the social media and the related activities are rapidly developing, the number of involved women users are more than the number of men now. Due to this fact, there are many possible changes that could be experienced within the future media. Advertising and media Companies have been said to use the same and outdate forms of ideology to understand their audiences. However, it becomes more and more challenging to keep using these outdate patterns. Due to the increasing trend of social media usage by women, social media such as newspapers, movies, magazines, social networking sites, would have a huge impact on the shaping of social patterns.(Thompson 2011) It is necessary to analyze some of the quotes that are related to the social media and the aspect of gender when viewing the issue of social media and how the gender influences media. It is also necessary to analyze the aspect of women taking charge of the media, the increasing popularity of social media, and the relationship between age, gender, and the social media. (Thompson 2011) In order to complete analyzing the influences between social media activities and the aspect of gender, it is helpful to not only consider the number of the social media users and the length of the time they spent on social media but also compare the modern social media with the previous media. As mentioned before, social media communication patterns has been shaping the ideology of audiences and also been shaped by the gender of users. Many media communication methods have very deep connection to the aspect of gender in different cultures. (Donald A. MacKenzie 1985) A reliable research study which is completed by Claude S. Fisher indicates that the telephone has for long had some gendered forms of connections, people widely held belief that females talk more as compared to men. Therefore, most of people believe the employers of telephone industry would prefer to choose women as their operators in this industry. What is more, the research study also indicates that young women were closely related to the trivial and extensive phone usage for pure social purposes. The research further indicates that, the usage of women and influence on computer development has actually been trivialized while there some of computers are designed to be masculine. (Fisher 1994) However, this res earch study does not explain for the large number of women who use the social networking sites through these masculine computers. In our previous review for these relates research studies, we believe the research studies which evaluate the aspect of gender group that dominated the social media and we also analyzed the factors behind that domination. There is another research study by the TIME group which evaluates the factors behind the fact that Pinterest belongs to women and Google belongs to men. This research study indicates that around 83% of the users of Pinterest were actually women, and approximate two-thirds of Google+ users are men.(Wagstaff 2012) This research study raises a question on whether this fact means the female users dominated the social media and male users have less impact on the media. (Dines 2002) According to the results of the this research study, the reason behind this surprising fact is that google+ has less female friendly form of content than Pinterest, and its functions are more focus on academic using purpose instead of social networking. Consider another research study conducted in the year 2006. The research study indicated that, there was a historic and also a contemporary form of evidence, which indicated current fears on online safety of the young girls, had historical antecedents, such as media tools that included phones. The research also indicated that, in many cases, the historic reactions eventually resulted into some form of restrictions for the usage of technology towards protection of girls from harm and the threat that could harm their innocence. The research study, however, did not indicate the level into which the same media platform was used to protect the vulnerable boy child from effects of threats, harm, predators, criminals, and molestation over the social media or any other technological platform. Men and women usually use the social networking services in different ways, purposes, and with different frequencies. Many of research studies have indicated that, a specific gender group tends to use the social networks more than others with different purpose. Therefore, it is advisable to understand the target users better and make the development of efforts toward the diversity group of gender users with various purposes. As been mentioned in the article The Social Media Gender Gap, been compared with male users most of female users usually make more purchasing decisions and spend longer time on the on-line shopping. Women seem to be more likely to tell their friends about their purchases. (Hoffman 2008) Due to this fact the female users is the major group where the advertisers could get more benefits from. A majority of these researchers still indicate that although both users group of gender use social media frequently, women still the ones that hold down the fort. (Hoffman 2008 ) A majority of experts indicate that the internet is certainly going to look pink in the future. This means that, the entire future of the social media and its relative activities are going to be all about gender-based. In the other words, the future social media will be women oriented. Some of these experts in the web development field encouraged the upcoming web developers to take women as their main target if these web developer have the desire to get more benefits from their upcoming business. It is very interesting to notice that different gender members always act differently when they are using online services to do their activities in their daily life, which are part of the social media tools such as on-line shopping, blogging, posting and sharing pictures etc. According to this fact, the Website could be considered as an extremely important and essential form of social medium. Hence, a successful Website design is actually all about how to succeeds to be fit into the diversity social groups and dynamic social ideology. Although men were traditionally viewed as the earlier main target of the technological development, women have became the group which stands at the forefront of the social media related activities. Another study thirteen million people and were trying to find out the actual way in which a majority of them were using the social media. As the results indicates that members of both gender were participants in the field of social media, it was very clear that women have the larger number of members than the male gender so far. As a result of the same, the next wave of innovative ideas that are linked to the social media is likely to target a greater number of women than that of men (Hoffman 2008). This will widen the gender gap of social media. The research study also indicates that young women are more likely to be active on the social sites such as My Space, Twitter, Facebook, and Flixster which are very significant forms to connect to and interact with these social media sites, which is more than young men. It is very obvious that men who are above age thirty years old and men who are married usually do not have time for social media, and most of those men who are under age thir ty show they are not willing to do so after they attain that age. With the exception of the LinkedIn users who have to friend everyone on the social sites for business and job hunting purpose, these men are never willing to hang out the social networking sites. However, in contrast to the same age and married women, joining the social networks one after another. In fact, the fastest growing division, is identified as the age groups between thirty five and fifty, especially the users on My Space. (Hoffman 2008) The future researchers could evaluate the new form of gender difference that exist, and the reasons of why these forms of difference exist. According to the Rapleaf study, it is very clear that young men usually spend more of their time on computers and have plenty of free time. However, there are many competitions for drawing attentions from them, especially from the online games like Legend and first person action games. It is evident that, a majority of these men who like playing such online or computer games, usually tend to play other casual games like gambling. Although most of gambling games are banned by these social networks, the majority men would tend to seek for substitution game which allow them to play and bet at same time. This is a factor that makes young men keep off the interaction with the social media. In contrast to the same age group, women group are actually a big supporters of the casual games, as well as the social media networks. Another fact is that, a majo rity of these young women actually spend massive times when they making efforts towards decorating their profiles on the social network sitesà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ pages. This study points out that although young men have the desire to participant in these games, they naturally tend to prohibit themselves to spend too much time on the games and feel they have the responsibility to going out and have social life in the real life. These nautically self-discipline come from their social ideology which has the potential to shape their lifestyle and behaviors. It is also worth noting that, whenever these men get married, they attach significantly less value to these social networking sites, while women still continue using these sites as a part of their daily life where they could share their moment of life with others. It can be concluded as men actually tend to view things in a more transactional manner as compared to women. (Hoffman 2008) That is the reason why a majority of married men dominated some of sites like linkeldln and google+ which are two of transactional forms of social media network sites. Men usually can only be attracted to media sites that assist them in either gathering more intelligence, making introductions, or do some gambling. It is expected that men want to keep on gravitating to the transactional sites including those that enable them gain the interaction with the world of sports, news, as well; as financial information. However, their disadvantage are some of those that are not attracting much efforts of expertise from the website developers, hence they are declining in terms of content, and then keeping men away from the media sites. As the result, the gap which is based on the transactional aspect tends to be wider gradually. Meanwhile, this would make female gender users to be in the forefront of using, and managing the social sites. Womenà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s behavior within the media suites is less transactional while it is more of relationship driven. Relationship building over the media network has been linked to certain a given category of the gender parity. Married women spend so much time over the media making new friends, sharing pictures with friends and relatives, communicating to their former friends, as well as treating their social network profiles as the home page for their entire families. We might experience massive jobs and hire of women to the social media world. Considering the significant importance that women serve to the social media industry, then it is absolutely amazing to see how a few female executives who exist in the companies and the different venture capital firms tend to dominate in term of performance. Since the social media have been identified to be too much into tune with the women, a majority of the male audiences will have to be increasingly seen as significantly less valuable as compared to the female ones. It is widely known that women normally spend more and also make more of purchasing decisions as compared to men. Women are also likely to tell their friends about the purchases, hence advertisers will always get some double benefits form the female consumers. The media, as well as a wide range of the adverting forms that are part of the social media, are becoming increasingly motivated to hire women to be in charge of the management processes in these firms due to their potential influence. Due to the various research studies that indicate that women are the most vibrant members in the usage of tools of mass media, there is a possibility that the very next wave of innovation is likely to target more women as compared to men. This should be done because of the fact that the gender gap that already exist on the social network and increasingly within all the social media is continuously widening. It is, however, advisable to have it in mind that male adoption is also growing as well. It wonà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t keep pace with expanding engagement amongst the female users. It is notable that since a majority of women use the media network in socializing, a single dollar spent marketing towards acquiring any female user happens to go a lot further as compared on a male user.

The Reluctant Scientist :: Personal Narrative Science Essays

The Reluctant Scientist So I have to ask myself, how it came to pass that a woman who has little interest in science (never, in fact, dissected so much as a single frog in high school), who never wanted to teach children any older than second graders, and who most importantly, loathes, and I mean that with a capital L, Loathesrodents of all sorts, came to be in a science classroom full of fourth grade students, picking rats’ bones out of hairballs? Well, it wasn’t easy, let me tell you. It all began innocently enough about two years ago, when my younger daughter, now ten, came home full of bubbling enthusiasm for her classes’ latest science project. â€Å"We’re doing owl pellets, Mom,† she informed me. â€Å"We get to find the bones and take them out and figure out what they are! Today we found a vole’s skull!† Having no idea what she was talking about, I said what all good moms do in order to demonstrate I was properly interested, â€Å"That’s nice dear,† and promptly forgot about what she had said as I turned my attention to something that I did understand. Owl pellets only returned to the forefront of my thinking several days later, when I visited my daughter’s classroom to fulfill my ongoing volunteer commitment to the school. The students were in the middle of science when I arrived, and spread out on their desks were an assortment of scales, rulers, tweezers, charts, tiny bones, and suspicious looking piles of gray fluff. Caitlin sprang from her desk and ran towards me. â€Å"Mom! Come see what Kimhee and I have!† Pulling me by the arm, she brought me over to her and her partner’s table, where they had the same odd assortment of items. It appeared as if the were reassembling some of the bones into a rather dubious looking skeleton. Wrinkling my nose, I asked, â€Å"What isthat?† â€Å"It’s the skeleton of a vole, Mommy. I told you all about it at home,† Caitlin replied, somewhat accusingly. Kimhee reached into the stack of papers on the table and extracted a detailed diagram of what appeared to be a rodent skeleton and offered it to me. â€Å"We got the bones from our owl pellet, and now we’re putting them back together,† Caitlin continued. â€Å"See, here’s the skull. We had another one, but we don’t have enough of the rest of the bones to make two skeletons.† â€Å"What exactly is an owl pellet?† I inquired hesitantly, not at all sure that I wanted to know the answer. Once again, my daughter looked at me impatiently. The Reluctant Scientist :: Personal Narrative Science Essays The Reluctant Scientist So I have to ask myself, how it came to pass that a woman who has little interest in science (never, in fact, dissected so much as a single frog in high school), who never wanted to teach children any older than second graders, and who most importantly, loathes, and I mean that with a capital L, Loathesrodents of all sorts, came to be in a science classroom full of fourth grade students, picking rats’ bones out of hairballs? Well, it wasn’t easy, let me tell you. It all began innocently enough about two years ago, when my younger daughter, now ten, came home full of bubbling enthusiasm for her classes’ latest science project. â€Å"We’re doing owl pellets, Mom,† she informed me. â€Å"We get to find the bones and take them out and figure out what they are! Today we found a vole’s skull!† Having no idea what she was talking about, I said what all good moms do in order to demonstrate I was properly interested, â€Å"That’s nice dear,† and promptly forgot about what she had said as I turned my attention to something that I did understand. Owl pellets only returned to the forefront of my thinking several days later, when I visited my daughter’s classroom to fulfill my ongoing volunteer commitment to the school. The students were in the middle of science when I arrived, and spread out on their desks were an assortment of scales, rulers, tweezers, charts, tiny bones, and suspicious looking piles of gray fluff. Caitlin sprang from her desk and ran towards me. â€Å"Mom! Come see what Kimhee and I have!† Pulling me by the arm, she brought me over to her and her partner’s table, where they had the same odd assortment of items. It appeared as if the were reassembling some of the bones into a rather dubious looking skeleton. Wrinkling my nose, I asked, â€Å"What isthat?† â€Å"It’s the skeleton of a vole, Mommy. I told you all about it at home,† Caitlin replied, somewhat accusingly. Kimhee reached into the stack of papers on the table and extracted a detailed diagram of what appeared to be a rodent skeleton and offered it to me. â€Å"We got the bones from our owl pellet, and now we’re putting them back together,† Caitlin continued. â€Å"See, here’s the skull. We had another one, but we don’t have enough of the rest of the bones to make two skeletons.† â€Å"What exactly is an owl pellet?† I inquired hesitantly, not at all sure that I wanted to know the answer. Once again, my daughter looked at me impatiently. The Reluctant Scientist :: Personal Narrative Science Essays The Reluctant Scientist So I have to ask myself, how it came to pass that a woman who has little interest in science (never, in fact, dissected so much as a single frog in high school), who never wanted to teach children any older than second graders, and who most importantly, loathes, and I mean that with a capital L, Loathesrodents of all sorts, came to be in a science classroom full of fourth grade students, picking rats’ bones out of hairballs? Well, it wasn’t easy, let me tell you. It all began innocently enough about two years ago, when my younger daughter, now ten, came home full of bubbling enthusiasm for her classes’ latest science project. â€Å"We’re doing owl pellets, Mom,† she informed me. â€Å"We get to find the bones and take them out and figure out what they are! Today we found a vole’s skull!† Having no idea what she was talking about, I said what all good moms do in order to demonstrate I was properly interested, â€Å"That’s nice dear,† and promptly forgot about what she had said as I turned my attention to something that I did understand. Owl pellets only returned to the forefront of my thinking several days later, when I visited my daughter’s classroom to fulfill my ongoing volunteer commitment to the school. The students were in the middle of science when I arrived, and spread out on their desks were an assortment of scales, rulers, tweezers, charts, tiny bones, and suspicious looking piles of gray fluff. Caitlin sprang from her desk and ran towards me. â€Å"Mom! Come see what Kimhee and I have!† Pulling me by the arm, she brought me over to her and her partner’s table, where they had the same odd assortment of items. It appeared as if the were reassembling some of the bones into a rather dubious looking skeleton. Wrinkling my nose, I asked, â€Å"What isthat?† â€Å"It’s the skeleton of a vole, Mommy. I told you all about it at home,† Caitlin replied, somewhat accusingly. Kimhee reached into the stack of papers on the table and extracted a detailed diagram of what appeared to be a rodent skeleton and offered it to me. â€Å"We got the bones from our owl pellet, and now we’re putting them back together,† Caitlin continued. â€Å"See, here’s the skull. We had another one, but we don’t have enough of the rest of the bones to make two skeletons.† â€Å"What exactly is an owl pellet?† I inquired hesitantly, not at all sure that I wanted to know the answer. Once again, my daughter looked at me impatiently.

Annotated Review of Literature Essay

Annotated Review of Literature to Support how Differentiated Instruction Workshops can Improve Instruction Hawkins, V. (2009). Barriers to implementing differentiation: Lack of confidence, efficacy and perseverance. The New England Reading Association Journal, 44(2), 11-16. Retrieved from Education Full Text database. Annotation: In this article, Hawkins exposes three major reasons why implementing differentiated instruction (DI) if a difficult task for most teachers. Hawkins states that districts advocate for professional development of DI as a reactive response to current data trends in education. The goal of this article is to provide classroom teachers with the necessary skills to be able to implement DI into their curriculum. The researcher found that a lack of teacher confidence, lack of teacher efficacy, and a lack of perseverance are three factors in which teachers most often struggle with when trying to differentiate lessons. Support for Project: This article gives important information for teachers on how to overcome the barriers of implementing effective DI into their curriculum. So many of us face the same problems when trying to differentiate our lessons, therefore, it is important for teachers to understand how to overcome these barriers and also to understand that they are not alone in this daunting task. Hawkins goes on to describe each barrier in detail to help teachers overcome them so they can become effective DI instructors. Tomlinson, Carol Ann. Carol Ann Tomlinson explains how differentiated instruction works and why we need it now. Making A Difference, September 2007. Annotation: In this article, Carol Ann Tomlinson, who is a leader in the field of education on Differentiated Instruction, explains what DI is, why it is so important in education today, as well as in the future, and the characteristics of an effective differentiated classroom. Tomlinson also reviews some key points that teachers need to think about when developing a differentiated lesson plan. The researcher goes on to explain that the reason DI is so important is that students vary in so many ways, and our student populations are becoming more and more academically diverse. Support for Project: This article is important for my project because the researcher explains how to deal with student differences. Today’s classrooms are so diverse and teachers need to know how to deal with these differences on a daily basis. Tomlinson states that there are three ways to deal with differences: ignore them, separate or â€Å"track† them, or keep students together in the context of high-quality curriculum (differentiated instruction). Obviously the third one should be the way to go, but unfortunately, it is the road least traveled. This article also describes the characteristics of a well-run DI classroom and what teachers need to do in order to be successful when creating differentiated lessons to improve instruction. Tomlinson, C. (2005). Traveling the road to differentiation in staff development. Journal of Staff Development, 26(4), 8-12. Retrieved from Education Full Text database. Annotation: In this article, Tomlinson explains how teacher leaders can help educators hurdle four key barriers teachers face when trying to implement DI into their classrooms. The researcher describes the need for DI in the United States education system and also reviews six strategies of effective differentiation. Tomlinson goes over current research findings about student achievement and differentiation in response to readiness, interest, and learning profiles. Support for Project: This article is important for my project because when trying to convince educators to change their way of thinking and pedagogical practices, you must have solid evidence that the new practice; in this case, DI, will work. This article goes over the latest research findings to support DI and it also gives effective strategies for implementing DI practices as well as ways to overcome barriers of incorporating DI into the curriculum. The goal of my project is to design a workshop to inform educators about differentiated instruction; what it is, why we need it, what effective DI practices look like, what the keys aspects of DI are, how to overcome the barriers of DI, and what the current research of DI is. This article does a good job of reviewing these topics. Wormeli, R. (2007). Differentiation: From planning to practice grades 6-12. Portland, ME: Stenhouse. Annotation: In this book, Wormeli provides a practical way for teachers to create a differentiated lesson from start to finish. He walks educators through the lesson, giving details on what steps to take before, during, and after to make deep connections for students. He gives effective strategies and advice on how to reach â€Å"all† learners within one classroom. Wormeli presents models of effective differentiated instruction, so that teachers can extend what they learn to any subject and any classroom. Support for Project: When creating a workshop for educators on differentiation, it is important to include models of instruction for teachers to reflect upon and use as examples for the future. That is just what this book does. Wormeli gives annotated models of effective differentiated instruction, such as tiering, flexible grouping, how to make adjustments based on formative assessments, and interdisciplinary examples for teachers to learn how to do. Once educators feel comfortable using these strategies, they can extend these procedures throughout their careers.

cholora essays

cholora essays Cholera is a bacterial disease caused through the alimentary route. This bacterium that cause is Vibria Cholerae. Where there is any environmental disaster including great floods, earthquakes and any other natural disaster there is likely to be an outbreak of Cholera. It is most commonly found in places such as Africa, southern and South East Asia and the Middle East but some isolated breaks have occurred in Australia, Japan, Europe and United States of America. Its mostly been found in lower socioeconomic groups and almost always in the warmer months. Humans seem to be the only receiver but there may be other animals that are affected by it. There is no known natural reservoir of the organism. In an endemic situation Children are the highest effected, and by early adulthood they acquire antibodies. If a region has not been affected by an epidemic but an out break then on most cases an adult is as venerable as a child. Although the symptoms are painless and acute, the victim will be affected by watery diarrhea, which is full of specks of mucus and epithelial cells which contain an enormous amount of vibros, and effortless vomiting. Because of this major loss of fluid most of the symptoms are ill efficient water related such as great thirst, weakness, wrinkled skin, sunken eyes, pinched facial expression, muscel cramps and cardiovascular problems, anuria and acidosis. If the victim is not constantly re-hydrated then symptoms such as collapses, shock and death may follow. The disease can be serious but also can lead to shock and kill you with in two to three hours. More commonly when the disease has its first outbreak it takes 3 to 4 hour for the body to be effected by shock and then another 18 hours to several days to die. The disease is spread or transmitted through feces or vomitus of a carrier with an all ready active infection. Outbreaks can be caused by contaminated water supplies, unhygienic hands, utensil ...

Political Science Thesis

Political Science Thesis Political Science Thesis Political Science Thesis: Tips AdvicesThe politics becomes more and more fashionable in the latest times. If you do not know nothing about it, so you do not hold dear of your country and the spirit of patriotism is not for you. People imagine the politic men as the showmen now. Because they are the first people who appear in the TV set every morning and a whole day is full of their faces, actions, squabbles and other things. So the political science thesis can be interesting, especially for those students, who want to work in the governmental system then. It would be a great experience, if they observe the situation from various points of view. However, in the political science thesis the politics should be defined, first of all, for the good understanding of the mental and social behavior and relation to the politics. The politics, if we take it as functioning as singular, is the practice or study of the art and science of forming, directing, and administrating stat es and other political units; it is the art and science of government; political science. It can also be the complex or aggregate of the relationships of people in society, especially those relationships, involving authority or power. If we take the politics as functioning as plural, so they are political activities or affairs or the policy-formulating aspects of government as distinguished from the administrative, or legal. There can be singled out the main types of the politics for the writing: slackwater politics, above politics, gutter politics, machine politics, national politics, party politics and others. The Topics For The Political Science Thesis The politic science and the nature of the politic regulations History of political relations and its origin in other states The principles of the political science Governments in the world and the international politics Parties and their increasing number nowadays Foreign relations and the international contig uity American organizations connected with politics Secrets Of Successful Political Science ThesesYou can use as many laws and political treatment bills as possible. You can examine the work of your own government and suppose the real development in the future. Take the experiment in the watching their debates and actions. You can observe their work during the time before the election. It is called electioneering. However, sometimes the actions, which were undertaken during this time and the promises, which were given, will be not regulated then, even if they will be in the top. If you want to know more about the political science thesis, you can order it at us. We are professional service, which offers you writing different types of work. We can guarantee you the shortest terms of writing, 100% non-plagiarism and the professional writers in the different areas. Our Political Science Thesis Writing Assistance Address our company now for not to regret in the futur e! Do not forget about the fraud companies, which can serve you non-professional help. The mistakes and rewriting of their works are the top orders at out site. We are waiting for you, dear students!

Motorcycle and Hero Honda Essays

Motorcycle and Hero Honda Essays Motorcycle and Hero Honda Essay Motorcycle and Hero Honda Essay Index 1. Introduction to HERO MOTOCORP 2. Company Profile 3. List of Board of Directors 4. Awards and Achievements 5. 4P’s of the Company 6. Product Information 7. Product Mix 8. Segmentation 9. Distribution strategy 10. Competition 11. SWOT Analysis 12. Survey 13. Bibliography Hero MotoCorp  formerly  Hero Honda  is a  motorcycle  and  scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between  Hero cycles  of India and  Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010, When Honda decided to  move out of the joint venture,  Hero Group bought the shares held by Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity Termination of Honda joint venture In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda. Under the joint venture Hero Group could not export to international markets (except Sri Lanka) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the Joint Venture alone Hero MotoCorp The new brand identity and logo, Hero MotoCorp, was developed by the London firm  Ã‚  The logo was revealed on 9 August 2011 in London, the day before the third  Test match between England and India. Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendors for its components instead of just Honda-approved vendors. Company’s performance During the fiscal year 2008-09, the company sold 3. 7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. Hero Hondas bike  Hero Honda Splendor  sells more than one million units per year. Total unit sales of 54,02,444 two wheelers, growth of 17. 44 per cent Total net operating income of Rs. 19401. 15 Crores, growth of 22. 32 per cent Net profit after tax at Rs. 1927. 90 Crores Total dividend of 5250% or Rs. 105 per share including Interin Dividend of Rs. 70 per share on face value of each share of Rs. 2 each EBIDTA margin for the year 13. 49 per cent EPS of Rs. 96. 54   - History Hero MotoCorp was started in 1984 as Hero Honda Motors Ltd. 1956 Formation of  Hero Cycles  in Ludhiana(majestic auto limited) * 1975 Hero Cycles becomes largest bicycle manufacturer in India. * 1983 Joint Collaboration Agreement with  Honda Motor  Co. Ltd. Japan signed Shareholders Agreement signed * 1984 Hero Honda Motors Ltd. incorporated * 1985 Hero Honda motorcycle CD 100 launched. * 1989 Hero Honda motorcycle Sleek launched. * 1991 Hero Honda motorcycle CD 100 SS launched. * 1994   Hero Honda motorcycle Splendor  launched. * 1997 Hero Honda motorcycle Street launc hed. * 1999   Hero Honda motorcycle CBZ  launched. 2001   Hero Honda motorcycle Passion  and Hero Honda Joy launched. * 2002 Hero Honda motorcycle Dawn and Hero Honda motorcycle Ambition launched. * 2003 Hero Honda , motorcycle CD Dawn, Hero Honda motorcycle Splendor, Hero Honda motorcycle Passion Plus and  Hero Honda motorcycle Karizma  launched. * 2004 Hero Honda motorcycle Ambition 135 and Hero Honda motorcycle CBZ* launched. * 2005 Hero Honda motorcycle Super Splendor, Hero Honda motorcycle CD Deluxe, Hero Honda motorcycle Glamour, Hero Honda motorcycle Achiever and Hero Honda Scooter Pleasure. 2007 New Models of Hero Honda motorcycle Splendor NXG, New Models of Hero Honda motorcycle CD Deluxe, New Models of Hero Honda motorcycle Passion Plus and  Hero Honda motorcycle Hunk  launched. * 2008 New Models of Hero Honda motorcycles Pleasure,  CBZ Xtreme, Glamour, Glamour Fi and Hero Honda motorcycle Passion Pro launched. * 2009 New Models of  Hero Honda mo torcycle Karizma:Karizma ZMR and limited edition of  Hero Honda motorcycle Hunk  launched * 2010 New Models of Hero Honda motorcycle Splendor Pro and  New  Hero Honda motorcycle Hunk  and  New  Hero Honda Motorcycle Super Splendor launched. 2011 New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma launched. New licensing arrangement signed between Hero and Honda. * August 2011 Hero and Honda part company, thus forming Hero MotoCorp and  Honda  moving out of the Hero Honda joint venture. * November 2011 Hero launched its first ever Off Road Bike Named Hero Impulse CHAIRMAN’S PROFILE |   | Dr. Brijmohan Lall Munjal Dont dream if you cant fulfill your dreams Brijmohan Lall Munjal is often fond of saying. The founder and patriarch of the $3. 2 billion Hero Group is your classic first generation entrepreneur. He is a man who started small, dreamt big and used a combination of grit and perseverance to create one of the countrys largest corporate groups and the Worlds No. 1 Two Wheeler Company. | | | Instinctive from a young age, Brijmohan Lall made a rather unusual start in life. Around the time when the freedom movement in India was taking shape in the late 1920s, he walked into a newly opened Gurukul (Indian heritage school) near his home in Kamalia (now in Pakistan). He was only six years old then. Thus began an extraordinary tale of courage and perseverance. Brijmohan began his business story after partition in 1947, when he and his brothers relocated to Ludhiana. The family set up a company that provided poor people with basic transport (cycles). Three decades later, as India evolved, he added a second crucial chapter which visualized affordable and technologically superior transport to millions of middle class Indians. The rest is history. Building Relationships When Brijmohan and his brothers started out, there was no concept of organized dealer networks. Companies just produced, and most dealers functioned like traders. Brijmohan changed the rules of the business by trusting his gut instincts; introducing business norms that were ahead of their time, and by investing in strategic relationships. Brijmohan built a series of bonds and networks with hundreds of family members, vendors, dealers and employees. Much like the Japanese keiretsu system, these networks are now the glue that holds the Hero Group together. Thanks to the relationships that we have nurtured so passionately in the Hero Family, the younger generations of some of our bicycle dealers have become dealers of Hero MotoCorp. These relationships have survived through generations through bad times and good times the patriarch now reminiscences. Besides bonding with his vendors and dealers, Brijmohan has been personally responsible for kindling a spirit of entrepreneurship amongst his employees, and today, 40 of his former employees are successful entrepreneurs. Staying Ahead Though not technically qualified in the conventional sense, few of his contemporaries have understood the dynamics of technology better than Brijmohan Lall has. He could always visualize the applicability of technology before others could. For example, in the 1980s, when all two-wheeler companies in India opted for two-stroke engine technology, Brijmohan preferred a four-stroke engine a technology that dramatically increased fuel efficiency and reduced maintenance costs. This technology was one of the biggest reasons for Hero MotoCorps stupendous success. A Corporate Citizen A frugal upbringing and a value system modeled on the famous Gurukul system which stresses the sanctity of the teacher-pupil relationship imbibed in Brijmohan a strong sense of social commitment and responsibility. There is a special place in his heart for Ludhiana, the city where he took roots. Today, Ludhiana is a modern, bustling city, but Brijmohan has played no mean role in its evolution. Several schools and educational institutions in Ludhiana owe their existence to the Munjal family. The Ludhiana Stock Exchange owes its existence to Brijmohans vision as does the Ludhiana Flying Club. Hes also set up the not-for-profit Dayanand Medical College and Hospital-an institute now rated as one of the best medical colleges in India, in terms of infrastructure, quality of staff and alumni profile. In and around Dharuhera, near the first Hero MotoCorp plant, Brijmohan and his family have left their stamp of philanthropy. The Raman Kant Munjal Foundation which Brijmohan set up in memory of his eldest son, today runs a higher secondary school and a very modern and well-equipped 100-bed hospital at Dharuhera. The group has also adopted numerous villages and provides education, vocational training, drinking water, roads, streetlights and sewerage. Dr. Brijmohan Lall Munjal Chairman Message from Management What the caterpillar calls the end the rest of the world calls a butterfly. ~Lao Tzu~ Constant improvement has been the key fuel that has powered the engines of this company since inception. Happily, we are now building on that momentum to go further in our journey of market leadership and corporate excellence. After forging together one of the worlds most prolific and successful joint ventures for over two and a half decades, and becoming Desh ki Dhadkan we at Hero are now poise d to prove ourselves on the global arena. We are pleased to announce that Hero Honda Motors Ltd. is now Hero MotoCorp Ltd. The new name is reflective of our belief in ourselves and our focus on mobility and technology. In this endeavor, our domain knowledge of the market, our customer-centric approach, our world class manufacturing facilities processes, our committed and skilled personnel, our seamless integrated supply chain and our strong relationships with all stakeholders will hold us in good stead. On the technology front, our existing R D facility is being rapidly upgraded with support, where required, from global experts and technology providers. As we embark on this novel journey with a new identity, we shall continue to set new benchmarks for the industry. We shall develop new and cutting-edge products at a faster pace and aggressively expand our footprint outside India. Yes, a new day has dawned and a new Hero is rising. We know we can count on your blessings and continued endorsement of the Company and its products. Best, Pawan Munjal Dr. Brijmohan Lall Milestones 1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed Shareholders Agreement signed 1984 Hero Honda Motors Ltd. ncorporated 1985 First motorcycle CD 100 rolled out 1987 100,000th motorcycle produced 1989 New motorcycle model Sleek introduced 1991 New motorcycle model CD 100 SS introduced 500,000th motorcycle produced 1992 Raman Munjal Vidya Mandir inaugurated A School in the memory of founder Managing Director, Mr. Raman Kant Munjal 1994 New motorcycle model Splendor introduced 1,000,000th motorcycle produced 1997 New motorcycle model St reet introduced Hero Hondas 2nd manufacturing plant at Gurgaon inaugurated 1998 2,000,000th motorcycle produced 999 New motorcycle model CBZ introduced Environment Management System of Dharuhera Plant certified with ISO-14001 by DNV Holland Raman Munjal Memorial Hospital inaugurated A Hospital in the memory of founder Managing Director, Mr. Raman Kant Munjal 2000 4,000,000th motorcycle produced Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland   Splendor declared World No. 1 largest selling single two-wheeler model   Hero Honda Passport Programme CRM Programme launched 2001 New motorcycle model Passion introduced One million production in one single year New motorcycle model Joy introduced 5,000,000th motorcycle produced 2002 New motorcycle model Dawn introduced New motorcycle model Ambition introduced Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singh and Zaheer Khan as Brand Ambassadors 2003 Becomes the first Indian Company to cross the cumulative 7 million sales mark Splendor has emerged as the Worlds largest selling model for the third calendar year in a row (2000, 2001, 2002) New motorcycle model CD Dawn introduced New motorcycle model Splendor + introduced New motorcycle model Passion Plus introduced New motorcycle model Karizma introduced 2004 New motorcycle model Ambition 135 introduced Hero Honda became the World No. 1 Company for the third consecutive year. Crossed sales of over 2 million units in a single year, a global record. Splendor Worlds largest selling motorcycle crossed the 5 million mark New motorcycle model CBZ* introduced Joint Technical Agreement renewed Total sales crossed a record of 10 million motorcycles 2005 Hero Honda is the World No. for the 4th year in a row New motorcycle model Super Splendor introduced New motorcycle model CD Deluxe introduced New motorcycle model Glamour introduced New motorcycle model Achiever introduced First Scooter model from Hero Honda Pleasure introduced 2006 Hero Honda is the World No. 1 for the 5th year in a row 15 million production milestone achieved 2006 Hero Honda is the World No. 1 for the 5th year in a row 15 million product ion milestone achieved 2007 Hero Honda is the World No. 1 for the 6th year in a row New Splendor NXG launched New CD Deluxe launched New Passion Plus launched New motorcycle model Hunk launched 20 million production milestone achieved 2008 Hero Honda Haridwar Plant inauguration New Pleasure launched Splendor NXG lauched with power start feature New motorcycle model Passion Pro launched New CBZ Xtreme launched 25 million production milestone achieved CD Deluxe lauched with power start feature New Glamour launched New Glamour Fi launched 2009 Hero Honda GoodLife Program launched Hunk (Limited Edition) launched Splendor completed 11 million production landmark New motorcycle model Karizma ZMR launched Silver jubilee celebrations 2010 New model Splendor Pro launched Launch of new Super Splendor and New Hunk 2011 New licensing arrangement signed between Hero and Honda Launch of new refreshed versions of Glamour, Glamour FI, CBZ Xtreme, Karizma Crosses the landmark figure of 5 million cumulative sales in a single year AWARDS AND ACHIEVEMENTS 2011 Two-wheeler Manufacturer of the Year award by Bike India magazine. Adjudged the Bike Manufacturer of the Year at the Economic Times ZigWheels Car and Bike Awards.    CNBC Awaaz   Storyboard special commendation for Effective rebranding of a new corporate entity by CNBC Awaaz Consumer Awards   Most Recommended Two-Wheeler Brand of the Year  award by CNBC Awaaz Consumer Awards    Colloquy Loyalty Awards  Innovation in Loyalty Marketing International 2011  for Hero GoodLife   Best Activity Generating Short or Long-Term Brand Loyalty  by the Promotion Marketing Award of Asia Order o f Merit for Hero GoodLife    Ranked No 1 brand in the Auto (Two-Wheelers) category in the Brand Equity  Most Trusted Brand2011 survey 010 Rated as Top Indian Company in Automobile Two Wheelers sector by Dun Bradstreet Rolta Corporate Awards 2009   Most Preferred Brand of Two-Wheelers award at the CNBC Awaaz Consumer Awards. Adjudged at top of the two-wheeler category in the Brand Equity Most Trusted Brands 2010 Survey. Ranked No. Most Trusted Brand across categories amongst Young Adult Males   Company of the Year  awarded by Economic Times Awards for Corporate Excellence 2008-09. CNBC TV18 Overdrive Awards 2010  Hall of Fame to Splendor NDTV Profit Car Bike Awards 2010 * Two-wheeler Manufacturer of the Year * CnB Viewers Choice Two-wheeler of the Year (Karizma ZMR) * Bike Maker of the Year  by ET-ZigWheels Car ; Bike of the Year Awards 2009 2009 Two-wheeler Manufacturer of the Year  by NDTV Profit Car Bike Awards 2009 and Passion Pro adjudged as CNB Viewers Choice two-wheeler Top Indian Company under the Automobile Two-wheelers sector bythe Dun Bradstreet-Rolta Corporate Awards Won Gold in the Readers  Digest Trusted Brand 2009  in the Motorcycles category NDTV Profit Business Leadership Awards 2009   two-wheeler category 2008 NDTV Profit Business Leadership Award 2008   Hero Honda Wins the Coveted NDTV Profit Business Leadership Award 2008 TopGear Design Awards 2008   Hunk Bike of the Year Award NDTV Profit Car India Bike India Awards   NDTV Viewers Choice Award to Hunk in Bike categoryIndiaTimes Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty Awards   Customer and Brand Loyalty Award in Automobile (two-wheeler) sector   Asian Retail Congress Award for Retail Excellence  (Strategies and Solutions of business innovation and transformation) Best Customer Loyalty Program in Automobile category   NDTV Profit Car India Bike India Awards Bike Manufacturer of the year   Overdrive Magazine   Bike Manufacturer of the year TNS Voice of the Customer Awards: * No. executive motorcycle Splendor NXG * No. 1 standard motorcycle CD Deluxe * No. premium motorcycle CBZ Xtreme 2007 The NDTV Profit Car India Bike India Awards 2007 in the following category: * Overall Bike of the Year CBZ X-treme * Bike of the Year CBZ X-treme (up to 150 cc category) * Bike Technology of the Year Glamout PGM FI Auto Tech of the Year Glamout PGM FI by Overdrive Magazine. Bike of the Year CBZ X-treme by Overdrive Magazine. Ranked CBZ X-treme Bike of the Year by B S Motoring Magazine   Most Trusted Company , by TNS Voice of the Customer Awards 2006. CD Deluxe rated as No 1 standard motorcycle by TNS Voice of the Customer Awards 2006. 2006 Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company). One of the 8 Indian companies to enter the Forbes top 200 list of worlds most reputed companies. No. 1 in automobile industry by TNS Corporate Social Responsibility Award. Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006: * Splendor Plus (Executive) * CD Deluxe (Entry) * Pleasure (Gearless Scooters) Splendor ; Passion Top two models in two wheeler category by ET Brand Equity Survey 2006. Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company). Top Indian company in the Automobile Two Wheeler sector by Dun ; Bradstreet   American Express Corporate Awards 2006. Hero Honda Splendor rated as Indias most preferred two-wheeler brand at the  Awaaz Consumer Awards 2006. Certificate of Export Excellence for outstanding export performance during 2003-04 for two-wheeler three- wheelers Complete (Non SSI) by Engineering Export Promotion Council. The NDTV Profit Car India Bike India Awards 2006 in the following category: * Bike Maker of the Year * Bike of the Year Achiever * Bike of the Year Achiever (up to 150 cc category) * Bike of the Year Glamour (up to 125 cc category) * NDTV Viewers Choice Award to Glamour in the bike category 2005 Awaaz Consumer Awards 2005 Indias most preferred two-wheeler brand by CNBC in the Automobiles category. Bike Maker of the Year Award by Overdrive Magazine. ICWAI National Award for Excellence (Second) in Cost Management 2004 in the private sector category by ICWAI. 0th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for the period 1991-2005. 2004 Winner of the Review 200 Asias Leading Companies Award (3rd Rank amongst the top 10 Indian companies). GVC Level 1 (Highest Rating) by CRISIL for corporate Governance. Adjudged as the Best Value Creator Large Size Companies 2003-04 by The Outlook Money. Corporate Excellence Award 2004 by Indian Institute of Materia ls Management. Adjudged as the Organization with Innovative HR Practices by HT Power Jobs for HR Excellence. ICSI National Award for Excellence in Corporate Governance 2004 by The Institute of Company Secretaries of India. 2003 Winner of the Review 200 Asia s Leading Companies Award (3rd Rank amongst the top 10 Indian companies). Most Respected Company in Automobile Sector by Business World. Bike Maker of the Year by Overdrive Magazine. 2002 Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 Asia s Leading Companies Award (4th Rank amongst the top 10 Indian companies). Company of the Year of ET Awards for Corporate Excellence. Ranked 4th in Overall Best Managed Company category, ranked 3rd in Best Financial Management and Best Operational Efficiency category, ranked 6th in Overall Best Investor Relations category, by Asiamoney. Highest Wealth Creating Company of the Year Award by the Money. GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance. 2001 Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 Asia s Leading Companies Award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science Environment. 1999 National Productivity Award for the Best Productivity Award in the category of Automobile Tractor presented by Vice President of India. 1995 The Analyst Award 1995 presented to Hero Honda Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India. National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award Presented by President of India). 1991 Economic Times-Harvard Business School Award for Corporate Performance to Hero Honda Motors Ltd. P’s of Hero Moto Corp 1. Product 2. Price 3. Place 4. Promotion 1. Product: Hero MotoCorp offers wide range of two wheeler products that include motorcycles and scooters, and has set the industry standards across all the market segments. 2. Price: Hero MotoCorp offers wide range of two wheeler products that include from low cost bikes to high end bikes. They create bikes for all segment of the society. 3. Place: The Companys growth in the t wo wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero MotoCorps extensive sales and service network now spans over to 5000 customer touch points. These comprise a mix of authorized dealerships, service spare parts outlets, and dealer-appointed outlets across the country. with termination of contract with Honda motors Hero MotoCorp can go to international market like Latin America and Sri-lanka. 4. Promotion:Hero Honda event sponsorship, Fill it-Shut it-Forgot It campaign,Dhak Dhak Go campaign, Celebrity Endorsement,Why Should boys Have All the fun and the latest one Hum Mein Hai Hero Are few Promotional strategies of HeroMotoCorp Fill it-Shut it-Forget it Dhak Dhak Go Celebrity endorsement Why should boys have all the fun Hum Mein Hai Hero these were the few Advertising strategy of HeroMotoCorp. Appart from these strategy HeroMotoCorp also have Promotion schemes like Test Rides on Products, Easy Finance, Sponsorship, Quick Availability of product which makes them unique in the market. VISION The story of Hero Honda began with a simple vision the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd. companys new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding companys footprint in the global arena. MISSION Hero MotoCorps mission is to become a global enterprise fulfilling its customers needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to the ir true potential. It will continue its focus on value creation and enduring relationships with its partners STRATEGY Hero MotoCorps key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight. Product Information And Product Mix * Achiever * Ambition 133, Ambition 135 * CBZ, CBZ Star,  CBZ Xtreme * CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start) * Glamour, Glamour F. I * Hunk * Karizma, Karizma R, Karizma ZMR FI * Passion, Passion+, Passion Pro Pleasure * Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor NXG,Splendor PRO * Impulse ACHIEVER features 5-Spoke, black alloy wheels. Best mileage in 150cc category. ATFT 150cc  Engine for the perfect balance of high power and fuel economy Specially designed seat for the great riding experience. Puncture resistant tuff-up tube COLours PRICE FOR MUMBAI ExShowroomOn Road Self Start 5 8,653 66,791 CBZ XTREME FEATURE New digital – Analog combo meter console All secure ignition switch with key shutter Diamond lustre headlight Anti drag fuel tank spoke wheels ; front and rear disc brakes. Prism shell LED tail lamp COLOUR PRICE in MUMBAI ExShowroomOn Road Self Start 58,653 66,791 CD DAWN FEATURES A new engine for better performance. Powerful headlight provides much improved visibility. New and advanced adjustable shock absorbers. Extra-wide seats for extra riding comfort. Padlock provision for theft security. Matte black for style ; good looks. Stylish muffler protector. Attractive graphics. COLOURS PRICE in MUMBAI ExShowroomOn Road Spoke Wheel 36,179 41,703 CD DELUX FEATURES New engine for enhanced performance ; stress-free ride. Trapezoidal multi-reflector headlight for enhanced visibility provides better safety ; trendy trapezoidal shape lends more appeal to the bike. Broad visor with aerodynamic shape. Cool 3D graphics ; knee grip makes the bike look very attractive ; a comfortable seating posture provides a stress-free ride. Extra wide seat, more seating space provides better riding comfort for both. COLOUR PRICE IN MUMBAI ExShowroomOn Road Spoke Wheel 36,179 41,703 GLAMOUR FEATURES Scintillating new graphics. All new stylish visor and headlights. Edgy new muffler cover. Eye catching digital analog combo meter console. All new aerodynamic air scoop shrouds. COLOURS PRICE IN MUMBAI ExShowroomOn Road Drum 51,703 58,550 Disc 53,700 60,722 GLAMOUR FI FEATURES Edgy new visor and headlight. Real time mileage indicator. Bank angle sensor. New digital analog combo meter console Stunning new graphics. COLOURS PRICE in MUMBAI ExShowroomOn Road Drum 57,640 65,008 Disc 61,844 69,580 HUNK FEATURES Flared fenders and tubeless tyres Contured visior Analog-Digital speed panel in chrome-tinged flame orange console Red Hot LED tail light Ridged muffler cover with front and rear disc brakes. COLOURS PRICE IN MUMBAI ExShowroomOn Road Single Disc 65,263 73,270 Double Disc 68,416 76,700 KARIZMA FEATURES Exciting new graphics Sporty undercowl Large diameter front-wheel disk brake Enhanced visor COLOURS PRICE IN MUMBAI ExShowroomOn Road Black Cast 79,393 88,942 Red Cast 80,193 89,742 KARIZMA ZMR FEATURES Astra gold front and rear disc plates. Aerodynamic design for superior handling at high speeds Multi – Functional digital console with blue iIIumination and personalised message. Sporty full body cowl with body-coloured rear-view mirrors. Excellent visibility and less prone to damage High intensite integrated LED tail light with integrated clear lens indicators COLOURS PRICE in MUMBAI ExShowroomOn Road Cast Wheel 100,200 111,571 Passion Pro FEATURES Digital-Analog speedometer Stylish visor with black-tinted windscreen ; clear–lens indicator Radical twin bulb tall light Stylish new generation graphics New age high performance APDV engine Front disc option COLOURS PRICE IN MUMBAI ExShowroomOn Road Cast Self 49,759 56,436 Spoke Self 48,708 55,293 PLEASURE FEATURES Exciting body graphics. Less turning radius Smooth suspension system New meter console Puncture-Resistant tuff up tube Trendy rear grip; modern tail light Powerful 100cc engine; gearless transmission with light-weight ABS body Wide seat; large under-seat box Extra leg room. Maintenance-Free battery COLOURS PRICE IN MUMBAI ExShowroomOn Road Pleasure 42,916 48,949 SPLENDOR FEATURES Next generation aerodynamic design with Black alloy wheels Next generation attractive meter console and visor Power start Next generation styling Next generation advanced pro series APDV engine for better power, better mileage ; better acceleration Next generation clear lens winkers COLOURS PRICE IN MUMBAI ExShowroomOn Road Cast Self 46,186 52,550 Spoke Self 45,135 51,407 SPLENDOR + FEATURES Exciting new body graphics Powerful multireflector headlight, tail light and indicators Stylish new alloy wheels Better suspension Carrier as part of standard equipment COLOURS PRICE IN MUMBAI | ExShowroom| On Road| Cast Wheel|   44,400|   50,607| Spoke Wheel|   43,349|   49,464| SPLENDOR PRO FEATURES Stylish meter console Exciting new body graphics Stylish new alloy wheels Power start COLOURS PRICE IN MUMBAI ExShowroom| On Road| Cast Self|   47,552|   54,036| Spoke Self|   46,501|   51,893| ALL THE ABOVE PRODUCTWERE WITH THE BRAND NAME HERO-HONDA AFTER RE-BRANDING THEY HAVE ONLY LAUNCHED ONE BIKE UNDER BRAND HERO NAMED HERO-IMPULSE HERO IMPULSE FEATURES High torque ATFT engine and high ground clearance for rough terrain riding Raised fender and large diameter front wheel with â€Å"stud pattern’ type tyres Sturdier front suspension with long stroke and large front disc brake for cross country riding Nitrox gas-filled mono shock rear suspension Straight pull spokes at the rear for touch terrains Low maintenance seal endless drive chain Digital-analog combo meter console with ‘service due’ indicator Sharp edgy graphics Motocross seat Sporty high mount muffler COLOURS PRICE IN MUMBAI | ExShowroom| On Road| Single Disc|   69,963|   78,330|

Intervention Programs for Learners Essay Example | Topics and Well Written Essays - 1500 words

Intervention Programs for Learners - Essay Example On the other hand, multisensory learning helps in the improvement of cognitive thinking, creativity, comprehension of words, thinking, decision making, and problem solving (Pagliano, 2012). Multisensory intervention programs consist of oral language skills, decoding sessions, structured reading, story reading and comprehension skills, vocabularies and single word reading, in addition to phase reading (Adlam, 2008). The teachers use stimulation, assessments and challenge in identifying the weaknesses and strengths of their students for the deployment of effective learning strategies. According to research, multisensory intervention programs have proven efficient and effective for both the teachers and the learners, especially with adults with learning disabilities. It consists of an integration of visual, visual and kinesthetic evaluation and assessment systems that facilitate easier memory advancement, and overall learning. The time consumed in the teaching of the basics of learning, that is sounds and letters, depends on the specific requirements of the learned or group of learners (Fisher, Bates & Gurvitz, 2014). This multisensory intervention group will be applied on three students, namely; Adda who is 38 years of age, Shiene who is 22 years of age, and Karen who is 18 years old.The initial stage in multisensory learning involves oral language skills, where the teacher or instructor interacts with the learner using complete sentences. Inquiry learning is also introduced for the identification of challenges and strong points within the student. Though oral language is usually associated with vocabulary.

Should Evolution Be Taught In Public Schools Essay

Should Evolution Be Taught In Public Schools - Essay Example In the mid-Nineteenth Century the theory of evolution was opposed by religious individuals and organizations when initially introduced by Charles Darwin. This same religiously fanaticism continues to reject the thought of humans evolving from apes. However, over the past 150 years public opinion has unquestionably evolved and most religious people today accept evolution as true. Those who continue to be willfully ignorant of the subject think there is a debate to be had concerning the age old ‘how did we get here’ question. They maintain that the Biblical version of creation not the scientific theory of evolution is correct. This emotion-filled debate normally centers on which account the public schools will teach. Eventually everyone will accept that evolution is fact and creation a myth even educationally deprived children in the State of Kansas which has chosen to teach both. Unfortunately it will be many generations in coming because society evolves very gradually. Teaching the creation story in public schools only serves to fulfill the role of defending particular religious beliefs. If kids are to be taught, it is exclusively the responsibility of the church and parents because teaching the religious stories including creation in public schools violates constitutional principle. This subject evokes strong passions from those motivated by their religious beliefs and by those who would defend the Constitution.

Position Paper Essay Example | Topics and Well Written Essays - 1000 words

Position Paper - Essay Example This in a way is a debate of nature vs. nurture. The fact is that some of these differences are strictly biological whereas others can be influenced by the environment children are raised in. People’s mental and emotional performance as adults has a strong connection to their parents perceptions of their genders during their childhood. Although many parents in the contemporary society tend to provide their children with the same kind of upbringing without any distinction on the basis of gender thus educating them alike and offering them same opportunities of play and recreation, yet prejudice ultimately causes them to restrain the physical activity of their daughters unconsciously. The way children and their behavior is perceived by the parents shapes the way they treat their children as well as the experiences children are given. â€Å"Since life leaves footprints on the very structure and function of the brain, these various experiences produce sex differences in adult beha vior and brains—the result not of innate and inborn nature but of nurture† (Begley, 2009). Parents raise their children with definite perceptions that instill in their personalities over time. Daughters are raised with this perception that they would have to leave the home one day to live with their husbands. This perception is inculcated in them that shyness, delicacy, and cleanliness are the expected behaviors and/or traits from them. On the other hand, boys are raised with the perception that they would have to earn and support the family one day and that the expected traits of them include physical strength, aggression, and smartness. Understanding these overt or hidden messages received repeatedly from their parents, children start working toward attaining these goals, thus developing differences across genders over the passage of time. Although parents may influence the mental and emotional performance of their children, they have no control over their physical de velopment. Parents having only daughters in the conservative societies where women are not empowered have a tendency to raise at least one of the daughters as a son. This concept is frequently captured in many movies and newspapers frequently. Even recently, a Saudi woman named Saliha disguised herself as a man with consent of her father in order to be able to become a bus driver and earn some money to assist her family financially, news reported in Al-Sharq Arabic Newspaper. Saliha said, â€Å"I live with my parents and four sisters and our conditions are very difficult†¦ I looked at [my father’s] poor health condition and advanced age and I requested him to allow me to replace him, especially that I was a good driver† (Saliha cited in â€Å"Gender no bar†). Even in such cases, the parents might develop a greater level of comfort between their daughter and men in the society so that their daughter can interact with them without hesitation that typically pe rsists between men and women during interaction, yet they cannot change her biological features. Such characters in the movie are overly dressed in baggy clothes to hide the curves and artificial moustaches are applied on the face. In spite of the obvious link of the physical differences of men and women to biology, biology alone is not responsible for other physical behaviors that are displayed by men and women e.g. their susceptibility to diseases. â€Å"Rarely does biology act alone to determine health inequities. Social

Accounting Fraud in Daedalus Capital LLC Essay Example | Topics and Well Written Essays - 500 words

Accounting Fraud in Daedalus Capital LLC - Essay Example This fraud scheme where Coleman was taking people’s money and promising them huge returns on their investments but then fail to deliver due to the unpredictability of the marketplace. The Illinois department prohibited the company from selling securities for a period of 90 days in which investigations would follow. The Illinois securities department would charge him with fraud in offering and selling securities, offering and selling of unregistered securities and offering investment advice while he was unregistered to do so. The Illinois Securities Department hope to prosecute through seeking as much evidence against him as possible something which the court in Missouri failed to do leading to the current situation being experienced in Chicago at the moment. Despite the charges brought against him in the court of law and the pending investigations, Coleman still maintains that his company is able to get the clients the promised 100% reward on their investment as promised despite the conditions in the market (Yerak, 2014). The first thing that humans when accused of fraud or inappropriate misconduct do is to deny any allegations. This happens even in cases where there is evidence of whatever magnitude or the individuals charged have a prior record of the same offense in the past. This is the case with Coleman where he has recorded in court as well as with the securities department in Missouri about committing fraud to his investors but he still maintains that it is not the case (Ferrell & Fraedrich, 2012). He strongly stands for his company’s activities and promises even though it is evident that he cannot fulfill them without any fraud occurring in the process and there is evidence to that effect. Coleman would have been better off keeping quiet about the whole situation until cleared or charged by the court for committing the fraud. Talking would only worsen the situation in case his claims were proven to be untrue.  

Critical reflection Essay Example | Topics and Well Written Essays - 1500 words

Critical reflection - Essay Example Risk mitigation can be carried out through the optimal use of existing assets, contingency planning and through investment in new resources. Before using these techniques, it is necessary to understand the key causes of concern through a risk analysis. Based on the risk analysis, key issues were prioritized and recommendations were provided for each of them. From the given situation, it was obvious that there were multiple issues at multiple levels. The technique of risk analysis was chosen because it helped in looking a holistic picture of the situation at hand and it also helped in the identification of the areas of improvement regarding each of the issues identified (Slovic, 2000). The methodology of carrying out risk analysis was to find out the issues of concern and look at each individual issue in detail. 1. Safety Issues – With regards to maintenance and safety, the key recommendations is to outsource maintenance to contractors who would do period checks to ensure that there is no flooding or electrical short circuits. Outsourcing to a vendor can put service level agreements in place and hence, would ensure a higher level of maintenance. In addition, the outsourced vendors would be experts in the particular domains and hence, would be able to provide a service that is of much higher standard when compared to the in-house workers. In a building, that involves a considerable movement of people, safety and maintenance is of prime importance as security and maintenance lapses drive the crowd away (Schrader, 1992). Apart from outsourcing the safety maintenance, another aspect that could have been considered was consultation from an architect who can provide a long-term solution in terms of flooding or seepages. There could be some financial investment involved initially, however during the later stages, there would be benefits as regular costs would reduce considerably. 2. Organization and Management – Through analysis, it was found out that the management did not have a proper structure and there was no motivation factor present. For any organization, however big or small it may be, it is necessary to have a very good organization structure so that at any given point, accountability of issues is possible. The recommendation was to organize an event that would help in motivating the staff and reorganizing the staff within the departments. However, it is important to understand that motivation among the staff does not happen with just an event, it is an ongoing process (Weightman, 2008). In addition, a simple reorganizing the staff would not be a long-term solution. Instead, having a proper organizing structure in place is highly recommended. The structure should be designed in such a way that accountable individuals take each aspect related to the Penine Center. A proper structure would also prove to be a motivation to the staff. 3. Retail Outlets leaving - The retail outlets in the Penine center were leaving because of di ssatisfaction. This could be due to many other reasons such as safety as well as transportation. The main reason why retail outlets leave any commercial complex is when they do not get a steady flow of customers so that they make profit out of the enterprise. The recommendation was to meet with the owners of the retail outlet and persuade them to stay. Also, providing some incentives to help them with the current financial condition can prove to be helpful in retaining them in the Penine Center.

Why is Writing for Radio and Television Different than Writing for an Essay

Why is Writing for Radio and Television Different than Writing for an Actual Newspaper or Magazine - Essay Example Various genres exist within conventional creative writing – prominent among them are novels, short stories, poetry and plays. Hence, both the medium and the genre combine to lay a set of guidelines for the writer. The rest of the essay will outline those guidelines and also provide examples. With the advent of long distance telecommunication technology during the early twentieth century, radio took off as the most sought after public broadcast medium. Writing for radio then became a specialized field for there are unique qualities associated with a purely aural mode of communication. This posed challenges as well as opportunities to writers and broadcasters. Those pioneers who conquered this new horizon in writing established a genre that was both refreshing and demanding. For example, listening to a play in the radio is quite different to watching it onstage. The playwright will have to supplement through audio the events on stage that are not accounted in words. In other wor ds, special audio effects to reflect transpirations on stage became important. Hence, writers had to pay more attention to detail and try to incorporate various kinds of information into the aural form. What radio writers also did was to improve the attention span and concentration of the audience, for the narrative tends to be information packed and tightly plotted to maximize content output. Coming to creative writing for television, the rules are not as rigorous as that applicable to radio writing, for the genre draws many of its rules from motion pictures. This is especially true with respect to soap operas, sitcoms and other televised entertainment. The British Broadcasting Corporation, which has mastered both radio and TV drama over the years, has the following to say about good TV drama writing: â€Å"TV is easy to turn off or turn over, so open your story as dynamically as you can. Try to hook the interest of the audience as soon as possible so that they will want to stay t uned and, if there are more episodes to come, will want to keep tuning in. Ask yourself if there’s a strong enough sense of character, drama, and story to sustain an audience’s engagement.† (www.bbc.co.uk, 2012) But, when it comes to news coverage in television, the main focus tends to be the headlines, with sound bites and video footage complementing the scrolling text. Television talk shows, on the other hand, have now become a time-tested concept that can succeed with even basic recording technology. We’ll now see how writing for radio and television is different to writing for newspaper and magazines. The printed word has always proven to be more powerful in expressing complex thought or argument. Hence, the media of magazines and newspapers are more apt for carrying out in-depth analysis of public issues. Writing for the print media also requires a greater command over vocabulary, grammar and usage. Hence, writing for publications is far more challeng ing and exacting than writing for television or radio. It is only those intellectuals who can perform incisive analyses that make it to editorial pages of major newspapers. Reporting for print media, on the other hand, is usually about following a set format or template, which doesn’t require high analytic skills. The following tips will come handy to the news or opinion writer: â€Å"The opening line of the article must grab the reader’s attention straight away. This is no different to any other form of writing: a story must hook the reader in a very short space of time...this hook must be the first sentence, not the second or the third...Another crucial point here is the length of the opening sentence. The word count needs to be no more than twenty-two words for your

Accounting Fraud in Daedalus Capital LLC Essay Example | Topics and Well Written Essays - 500 words

Accounting Fraud in Daedalus Capital LLC - Essay Example This fraud scheme where Coleman was taking people’s money and promising them huge returns on their investments but then fail to deliver due to the unpredictability of the marketplace. The Illinois department prohibited the company from selling securities for a period of 90 days in which investigations would follow. The Illinois securities department would charge him with fraud in offering and selling securities, offering and selling of unregistered securities and offering investment advice while he was unregistered to do so. The Illinois Securities Department hope to prosecute through seeking as much evidence against him as possible something which the court in Missouri failed to do leading to the current situation being experienced in Chicago at the moment. Despite the charges brought against him in the court of law and the pending investigations, Coleman still maintains that his company is able to get the clients the promised 100% reward on their investment as promised despite the conditions in the market (Yerak, 2014). The first thing that humans when accused of fraud or inappropriate misconduct do is to deny any allegations. This happens even in cases where there is evidence of whatever magnitude or the individuals charged have a prior record of the same offense in the past. This is the case with Coleman where he has recorded in court as well as with the securities department in Missouri about committing fraud to his investors but he still maintains that it is not the case (Ferrell & Fraedrich, 2012). He strongly stands for his company’s activities and promises even though it is evident that he cannot fulfill them without any fraud occurring in the process and there is evidence to that effect. Coleman would have been better off keeping quiet about the whole situation until cleared or charged by the court for committing the fraud. Talking would only worsen the situation in case his claims were proven to be untrue.